I spoke at Blog World NY last week. I spoke on ‘Content Procrastination’ but my takeaways from the conference were mostly about Social Media. I am coming up with some ‘secrets’ I learned there. They are secrets because I am making them up now, as I go. They are not from any particular presentation or interaction.
I often find myself wanting traditional media to pay attention to me. I like reporters, anchors, journalists, videographers, photographers and I like when they want to tell my stories. But it is important form me to remember I am also the media. I am the social media. So are you. The traditional media look to us in social media to help them just as we want them to help us.
The reason it is important to realize this is power. Because traditional media has been around, is established and has clout in terms of information distribution and status, we think it is equal to ‘making it’. We get attention from traditional media and we have arrived. In some ways that is true. But when you think of it, social media is the media that goes viral, not traditional.
In other words, don’t be fooled into thinking you need traditional media to validate who you are. It helps, but there are all sorts of ways to get your company, ideas, books, merchandise, self, vision out there in the world.
Use them all, alert the Social Media!
Drawing by Marty Coleman, who drinks social media with cream and sugar.