Scenes from a conference.

We woke up to snow on May 3rd! Wow.

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Ted Rubin is one of the reasons I came to the conference. I heard him speak when I was speaking at BlogWorld in 2012 and his ideas have kept me thinking ever since. The photos and napkin illustrates why.

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He had the entire audience go out into the hall and have a skipping parade.

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One of his most important concepts for online work is focusing on ‘return on relationships’ instead of ‘return on investment’.

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One of his insights is to not discriminate against followers, whether they are just lurking or in a profession that isn’t immediately obvious as a good fit or connection.

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I met Natalie Aydelott the first night. She was the one who explained what Collective Bias is all about. She has been a warm and helpful guide the entire weekend.

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The conference is not just your mommy’s mommy bloggers – Dueling Mohawks!

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I have no idea what this is about but it was too bizarre not to share.

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The company putting on the conference is four years old so there was a birthday party last night. Dawn Sandomeno of www.partybluprints.com saw my drawings at the party and wanted me to draw her. She was worried about a profile pose but liked it at the end.

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Finally, I went back to my hotel room. On the way I happened upon therapy session among the conference chairs. They were being taught how to be more comfortable. I appreciated hearing that and look forward to sitting on of them tomorrow.

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SoFabCon – Day 1

SoFabCon – Day 2

SoFabCon – Day 3 & 4

SoFabCon – New Friends