marketing lesson number 1

I was invited to be the guest at a twitter chat last night put on by Blog World, where I spoke last month.  I answered questions about creativity, prompting a discussion about it among the participants.

One of the questions was:

What advice would you give to folks looking to use social media to showcase their art?

In the process of answering I said the quote above.  It is something that creative people sometimes balk at, they don’t want to be so deliberate or marketing oriented, as if it dilutes or diminishes their work.

But the truth is having a hook is not diluting or diminishing. It is refining and clarifying. It is allowing for a focal point, that is all.   What focal point do you have, or could you have, for your creative work?  How would it change your work? How would it help you move forward in your creative endeavors?

If you would like to be part of future chats simply get on twitter and use the hashtag #bwechat to see when the next one will be.  You can find me on twitter as @thenapkindad

Drawing, quote and commentary by Marty Coleman of The Napkin Dad Daily