I hope I don’t have to persuade you to read my ‘Persuasion Series’ this week at the NDD.
I am not a licensed counselor but I have counseled my family, friends, students, and strangers about all sorts of things for many years. There is one recurring concept I try to persuade them to grab on to when they want something to happen and they have to persuade someone else in order for that to happen. I say this: “Explain to them why it is in THEIR best interest to help you.”
Have you ever watched those reality TV shows where the participant is asked at some point, “Why do you think you deserve to remain in the competition?” The participants will unfailingly say something like, “I really want this.” or “I really need this.” What I don’t hear nearly enough is “Because I know I can help you better than any of the other participants and I want to do that.”
The host and producers of that reality TV don’t care if you need it or want it. They care if you are who THEY need and want. You actually have to convince them of that, not anything else. You have to help them see why it is in their best interest to keep you, not in your best interest.
It’s exactly the same in business, in relationships and in a million other areas. If your reasons don’t meet up with their interests, your reasons really don’t matter.
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Drawing by Marty Coleman, who has talked his way in and talked his way out.
Quote by Benjamin Franklin, who did the same.
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