The ‘Beauty Equals Goodness’ Bias
Shrek
Do you remember Shrek? The main premise of that movie was that while he was ugly he was also very kind and thoughtful, a genuine good ogre. It was a big hit precisely because it turned the ‘beauty equals goodness’ paradigm on its head. Ugly equaled goodness, not beauty. As a matter of fact, the beautiful and handsome ones in the movie were actually quite terrible.
Beautiful People
The problem is that ‘beauty equals goodness’ imbues ‘beautiful people’ with an aura of goodness that they don’t necessarily have and allows them an advantage they don’t deserve. A classic and seemingly trivial example is the beautiful woman getting pulled over by a cop but being let go with a warning. In reality though there is a flip side. There are people pulled over who do not fit that beauty standard. They are not given the benefit of the doubt and let off with a warning. They may not even just be given a ticket. They may be hauled out of their car and arrested, all because they aren’t ‘attractive’.
Judgment Bias
It’s combination of many things that leads a person in authority to make judgments. And obviously there are legitimate criteria by which to do so. But it could also be they are judging hair and clothing style, the make and age of their car, their race or age, their dialect or accent. If that is the case, then that judgment is based at a fundamental level on ‘beauty equals goodness’ and brings in the associated biases.
Bottom line
When we have the power to judge someone, we should double check how and why that judgment is coming about. Is it due to the ‘beauty equals goodness’ bias? If so, we need to rethink.
© 2021 Marty Coleman | napkindad.com
Quote is an Azerbaijani Proverb